A STUDY TO UNDERSTAND THE RELATION BETWEEN BOLLYWOOD MOVIES AND BEAUTY STANDARDS

Abstract

The world has been watching movies since the early 20th century and it has remained a very dependable source of entertainment for most people’s life. With the advancement in time and improvement in technology, our understanding of consuming content has also improved and diversified. Bollywood has witnessed a lot many modifications in its 70 years of existence. This modification included promoting different body types and beauty standards over a period not only for women but men too.
Beauty standards are a set of prerequisites benchmarks defined by society or large groups and communities that determine what type of shape, size, colour and looks are considered best in the eyes of the public.
So, the question that needs to be answered is, has Bollywood influenced the rise of ‘Beauty Standards’. The study takes the help of qualitative research to not only answer the given question but also find out to what has it left the audience to think and analyze if it has explored other side of the same coin. This research paper will take you through the movies of decades after the 90s and closely examine if they led to this toxicity among youth aged between 14 – 30.