TO UNDERSTAND THE CHANGING MEDIUM PREFERENCES FOR CINEMA VIEWING IN YOUNG ADULTS SINCE THE PANDEMIC

Abstract

India is the world's second most populated country with more than 54% of its population below the age of 25, which makes India one of the youngest countries in the world. As India becomes more globalized, its population becomes more aware of the happenings & popular culture around the world. The purpose of this research paper is to study the changing patterns and preferences of the content consumed by the youth in and around India’s financial capital i.e., Mumbai and to examine the reason for the sudden shift in the last few years. This is a Quantitative form of the research paper where a questionnaire is circulated amongst young audiences of the ages 18-24 living around the Mumbai Metropolitan Region.